Case Study: Transforming the Harvard Africa Law Association’s Brand Identity

The Challenge

As a prominent student-led organization at Harvard Law School, the Harvard Africa Law Association (HALA) fosters discussions on African legal issues, policy development, and networking among professionals and students. However, its existing logo and brand identity were outdated and no longer reflected its evolving role, global reach, and impact within the Harvard community.

The organization needed a modern, professional identity that would:

• Elevate its recognition and credibility within Harvard and beyond.
• Establish visual consistency across events, lectures, and promotional materials.
• Align with its mission of promoting legal discourse on African affairs in a prestigious academic setting.

The Solution

NKKT Brands provided a strategic rebranding solution that balanced tradition and modernity, ensuring HALA’s visual identity matched its influence.

• Logo Redesign: Developed a clean, bold, and professional logo, symbolizing HALA’s commitment to legal excellence and African representation.
• Brand Guidelines: Established a cohesive brand system, including typography, color schemes, and iconography, for a consistent brand presence across all platforms.
• Event & Lecture Branding: Designed digital and print materials for conferences, seminars, and public engagements, ensuring a uniform and prestigious look.
• Branded Merchandise & Apparel: Created stylish and professional HALA-branded apparel (t-shirts, hoodies, and accessories) to strengthen community identity.

The Impact

The rebrand transformed HALA’s perception within the Harvard community and beyond. Key outcomes included:

• Enhanced Brand Recognition: The modernized identity increased HALA’s visibility, making it more recognizable among students, faculty, and legal professionals.
• Improved Engagement & Membership Growth: With a more professional brand presence, HALA saw increased participation in events and new memberships.
• Consistency Across Platforms: The structured brand identity ensured seamless integration across social media, digital platforms, and physical branding.
• Stronger Professional Image: The updated visual identity positioned HALA as a leader in African legal discourse within the Harvard ecosystem.

Case Study: Creating a Fresh Brand Identity for Safari International School

The Challenge

Safari International School was in the process of building a new kindergarten and primary school and required a fresh, engaging brand identity that would:

• Reflect its British-style international curriculum
• Appeal to both parents and young learners
• Establish trust and credibility as a new educational institution
• Differentiate itself from competitors in early childhood education

Additionally, Safari International School introduced Splash & Play, Accra’s first and only kids’ water park, as a sub-brand to provide children with a unique recreational and learning experience. This required a playful yet professional brand identity that complemented the school’s core branding.

The Solution

NKKT Brands developed a comprehensive branding system for Safari International School and its sub-brand, ensuring consistency across all touchpoints.

• Logo & Brand Identity Design: Created a vibrant, child-friendly logo that reflects the school’s playful yet structured learning approach.
• School Marketing Materials: Designed brochures and promotional material to establish credibility.
• Campus & Environmental Branding: Developed signages and classroom branding for a cohesive school experience.
• Splash & Play Sub-Brand Identity: Designed a colorful and exciting identity for Accra’s first kids’ water park, ensuring a seamless connection to the Safari brand while emphasizing fun and adventure.

The Impact

The new brand identity and strategic positioning helped Safari International School successfully launch its new campus and establish a strong reputation in early childhood education.

• Established a Distinctive Brand Presence: The new logo and visual identity positioned the school as a trusted, high-quality learning institution.
• Enhanced Parent Engagement: Professional marketing materials boosted parental confidence and enrollment inquiries.
• Successful Launch of Splash & Play: The sub-brand generated excitement and awareness among families looking for safe and engaging recreational activities.
• Cohesive & Recognizable Identity: The integration of educational branding with playful design reinforced the school’s vision for learning through fun.

Case Study: Elevating TEDxKNUST’s Brand Identity & Event Experience

The Challenge

TEDxKNUST, an independently organized TEDx event at Kwame Nkrumah University of Science and Technology (KNUST), Ghana, needed a strong and recognizable brand identity that:

• Aligned with TEDx’s global standards while maintaining a unique, localized presence.
• Created a cohesive event branding experience that captured TED’s spirit of “Ideas Worth Spreading.”
• Provided a visually engaging marketing campaign to increase event attendance and engagement.

With an expected audience of 2,000+ attendees, TEDxKNUST required a comprehensive branding strategy to make the event visually impactful, immersive, and memorable.

The Solution

NKKT Brands developed a powerful brand identity system and implemented event branding solutions that established TEDxKNUST as a premier thought-leadership platform in Ghana.

• Brand Identity Development: Designed a clean, bold, and modern visual identity aligned with TEDx’s official guidelines.
• Event Branding & Signage: Created stage backdrops, banners, registration booths, and directional signage for a seamless attendee experience.
• Marketing & Digital Promotion: Designed social media graphics, speaker posters, and promotional materials to drive engagement and maximize event reach.
• Speaker & Attendee Merchandise: Developed custom-branded t-shirts, lanyards, notebooks, and gift bags for speakers, volunteers, and attendees.
• Cohesive On-Site Branding: Ensured every touchpoint of the event—from entrance to stage visuals—felt professional and on-brand.

The Impact

TEDxKNUST’s new branding and marketing strategy led to a highly successful event, reinforcing its reputation as a leading platform for thought leadership in Ghana.

• Massive Attendance & Engagement: The event drew 2,000+ attendees, establishing itself as one of the largest TEDx events in the region.
• Consistent, Professional Branding: Every visual element aligned with TEDx’s high standards, making TEDxKNUST stand out.
• Increased Visibility & Recognition: The marketing campaign boosted awareness, leading to record ticket sales and strong digital engagement.
• Memorable Event Experience: Attendees enjoyed a seamlessly branded environment, enhancing their overall event participation.

Case Study: Branding the 2017 RTP Awards for Maximum Impact 

The Challenge

The RTP Awards is one of Ghana’s biggest media awards platforms, celebrating excellence in radio and television broadcasting. For the 2017 edition, the event needed:

• A bold, high-impact brand identity to reflect the prestige of the awards.
• Event branding that captured attention and provided a world-class experience.
• Seamless branding across multiple touchpoints, from venue setup to media visibility.

The goal was to elevate the event’s presence and reinforce its position as the leading media industry awards ceremony in Ghana.

The Solution

NKKT Brands provided comprehensive brand development services, ensuring that RTP Awards 2017 delivered a visually stunning and professionally executed experience.

• Event Branding & Visual Identity: Designed a bold, high-energy brand identity that captured the glamour and prestige of the awards.
• Stage & Venue Branding: Created backdrops, LED screen graphics, and dynamic signage for the Accra International Conference Centre to set the stage for a high-profile media event.
• Red Carpet & Step-and-Repeat Banners: Developed photo walls and branded red carpet areas to enhance visibility for celebrities, media personalities, and sponsors.
• Corporate & Media Collateral: Designed program booklets, invitations, banners, and promotional posters to amplify pre-event engagement.
• Social Media & Digital Branding: Provided branded assets for online promotions to increase audience participation before and after the event.

The Impact

The branding and visual execution of the RTP Awards 2017 created an unforgettable experience for attendees, media, and sponsors.

• Stronger Event Identity: A well-designed brand identity and event setup positioned RTP Awards as Ghana’s top media awards platform.
• Increased Media Visibility: The bold venue branding and digital presence boosted pre- and post-event engagement, ensuring wide coverage.
• Enhanced Attendee Experience: The branded environment created a cohesive and immersive awards experience for industry professionals and celebrities.
• Sponsor & Partner Alignment: The premium branding ensured that sponsors received maximum visibility throughout the event.

Case Study: Rebranding Makeup Ghana for Market Leadership

The Challenge

Makeup Ghana, a key player in Ghana’s beauty and cosmetics industry, faced a branding challenge that limited its market authority.

• The existing logo and brand identity were outdated, failing to reflect the organization’s growth, professionalism, and leadership in the industry.
• To be positioned as a trusted and influential brand, Makeup Ghana needed a modern, sophisticated identity that resonated with beauty professionals, brands, and consumers.
• The rebranding needed to be seamlessly implemented across physical branding, signage, and corporate materials to enhance visibility and credibility.

The Solution

NKKT Brands executed a strategic rebranding process, transforming Makeup Ghana into a recognizable industry leader with a refreshed brand identity.

• Logo & Visual Identity Redesign: Created a modern, elegant logo that reflects the beauty industry’s aesthetics while maintaining a professional appeal.
• Brand Guidelines Development: Established a cohesive color palette, typography, and visual system to ensure consistency across all brand touchpoints.
• Physical Branding & Signage: Designed and implemented storefront signage, event banners, and exhibition displays to boost brand recognition.
• Corporate & Marketing Materials: Created business cards, brochures, and presentation templates for industry partnerships and business expansion.
• Social Media & Digital Presence: Updated branding across Makeup Ghana’s digital platforms to maintain a unified, premium look online.

The Impact

Makeup Ghana’s rebrand positioned it as a pillar in the beauty industry, increasing its authority, visibility, and consumer trust.

• Enhanced Brand Recognition: The updated branding created a distinctive, professional identity that resonates with beauty professionals and consumers.
• Stronger Market Authority: The rebrand solidified Makeup Ghana’s position as a leading organization in Ghana’s beauty and cosmetics space.
• Seamless Brand Consistency: The implementation of new branding across physical and digital assets ensured a unified, recognizable presence.
• Increased Trust & Engagement: A more professional and appealing identity attracted partnerships, beauty brands, and consumers, fostering industry-wide credibility.