Harvard African Law Association

Case Study: Transforming the Harvard Africa Law Association’s Brand Identity

The Challenge

As a prominent student-led organization at Harvard Law School, the Harvard Africa Law Association (HALA) fosters discussions on African legal issues, policy development, and networking among professionals and students. However, its existing logo and brand identity were outdated and no longer reflected its evolving role, global reach, and impact within the Harvard community.

The organization needed a modern, professional identity that would:

• Elevate its recognition and credibility within Harvard and beyond.
• Establish visual consistency across events, lectures, and promotional materials.
• Align with its mission of promoting legal discourse on African affairs in a prestigious academic setting.

The Solution

NKKT Brands provided a strategic rebranding solution that balanced tradition and modernity, ensuring HALA’s visual identity matched its influence.

• Logo Redesign: Developed a clean, bold, and professional logo, symbolizing HALA’s commitment to legal excellence and African representation.
• Brand Guidelines: Established a cohesive brand system, including typography, color schemes, and iconography, for a consistent brand presence across all platforms.
• Event & Lecture Branding: Designed digital and print materials for conferences, seminars, and public engagements, ensuring a uniform and prestigious look.
• Branded Merchandise & Apparel: Created stylish and professional HALA-branded apparel (t-shirts, hoodies, and accessories) to strengthen community identity.

The Impact

The rebrand transformed HALA’s perception within the Harvard community and beyond. Key outcomes included:

• Enhanced Brand Recognition: The modernized identity increased HALA’s visibility, making it more recognizable among students, faculty, and legal professionals.
• Improved Engagement & Membership Growth: With a more professional brand presence, HALA saw increased participation in events and new memberships.
• Consistency Across Platforms: The structured brand identity ensured seamless integration across social media, digital platforms, and physical branding.
• Stronger Professional Image: The updated visual identity positioned HALA as a leader in African legal discourse within the Harvard ecosystem.