Harvard Law School Student Government

Case Study: Establishing a Unified Brand for Harvard Law School Student Government

The Challenge

As the official representative body for students at Harvard Law School, the Harvard Law School Student Government (HLSSG) plays a vital role in policymaking, student advocacy, and organizing key academic and social events. However, it lacked an official logo and brand identity, making it difficult to establish a cohesive presence across:

• Official communications (letters, memos, emails)
• Event branding (posters, banners, promotional materials)
• Social media & digital platforms
• Merchandise & collateral

Without a defined visual identity, the student government struggled to project a professional and recognizable brand within the Harvard Law School community.

The Solution

NKKT Brands developed a comprehensive brand identity system that reflected HLSSG’s role, authority, and student-driven mission while aligning with Harvard’s prestigious branding.

• Logo Design & Visual Identity: Created an official logo that embodies trust, leadership, and student governance.
• Brand Guidelines: Established color schemes, typography, and layout principles for consistent branding across all materials.
• Official Documents & Communications: Integrated the branding into letters, reports, and digital communication templates.
• Event Branding: Designed marketing materials, posters, flyers, and banners for HLSSG-hosted conferences, debates, and student events.
• Branded Merchandise: Developed HLSSG-branded apparel and promotional items for giveaways and student engagement.

The Impact

The new brand identity system transformed HLSSG’s visibility and strengthened its professional standing within Harvard Law School. Key outcomes included:

• Official Recognition: The student government now has a formal, professional identity for internal and external communications.
• Stronger Engagement: Improved student participation in HLSSG events due to enhanced promotional materials.
• Brand Consistency: A unified look across documents, digital media, and in-person branding efforts.
• Institutional Alignment: The branding aligns with Harvard’s prestigious academic and legal reputation while maintaining HLSSG’s unique student focus.