RTP Awards 2017

Case Study: Branding the 2017 RTP Awards for Maximum Impact 

The Challenge

The RTP Awards is one of Ghana’s biggest media awards platforms, celebrating excellence in radio and television broadcasting. For the 2017 edition, the event needed:

• A bold, high-impact brand identity to reflect the prestige of the awards.
• Event branding that captured attention and provided a world-class experience.
• Seamless branding across multiple touchpoints, from venue setup to media visibility.

The goal was to elevate the event’s presence and reinforce its position as the leading media industry awards ceremony in Ghana.

The Solution

NKKT Brands provided comprehensive brand development services, ensuring that RTP Awards 2017 delivered a visually stunning and professionally executed experience.

• Event Branding & Visual Identity: Designed a bold, high-energy brand identity that captured the glamour and prestige of the awards.
• Stage & Venue Branding: Created backdrops, LED screen graphics, and dynamic signage for the Accra International Conference Centre to set the stage for a high-profile media event.
• Red Carpet & Step-and-Repeat Banners: Developed photo walls and branded red carpet areas to enhance visibility for celebrities, media personalities, and sponsors.
• Corporate & Media Collateral: Designed program booklets, invitations, banners, and promotional posters to amplify pre-event engagement.
• Social Media & Digital Branding: Provided branded assets for online promotions to increase audience participation before and after the event.

The Impact

The branding and visual execution of the RTP Awards 2017 created an unforgettable experience for attendees, media, and sponsors.

• Stronger Event Identity: A well-designed brand identity and event setup positioned RTP Awards as Ghana’s top media awards platform.
• Increased Media Visibility: The bold venue branding and digital presence boosted pre- and post-event engagement, ensuring wide coverage.
• Enhanced Attendee Experience: The branded environment created a cohesive and immersive awards experience for industry professionals and celebrities.
• Sponsor & Partner Alignment: The premium branding ensured that sponsors received maximum visibility throughout the event.