Safari International School

Case Study: Creating a Fresh Brand Identity for Safari International School

The Challenge

Safari International School was in the process of building a new kindergarten and primary school and required a fresh, engaging brand identity that would:

• Reflect its British-style international curriculum
• Appeal to both parents and young learners
• Establish trust and credibility as a new educational institution
• Differentiate itself from competitors in early childhood education

Additionally, Safari International School introduced Splash & Play, Accra’s first and only kids’ water park, as a sub-brand to provide children with a unique recreational and learning experience. This required a playful yet professional brand identity that complemented the school’s core branding.

The Solution

NKKT Brands developed a comprehensive branding system for Safari International School and its sub-brand, ensuring consistency across all touchpoints.

• Logo & Brand Identity Design: Created a vibrant, child-friendly logo that reflects the school’s playful yet structured learning approach.
• School Marketing Materials: Designed brochures and promotional material to establish credibility.
• Campus & Environmental Branding: Developed signages and classroom branding for a cohesive school experience.
• Splash & Play Sub-Brand Identity: Designed a colorful and exciting identity for Accra’s first kids’ water park, ensuring a seamless connection to the Safari brand while emphasizing fun and adventure.

The Impact

The new brand identity and strategic positioning helped Safari International School successfully launch its new campus and establish a strong reputation in early childhood education.

• Established a Distinctive Brand Presence: The new logo and visual identity positioned the school as a trusted, high-quality learning institution.
• Enhanced Parent Engagement: Professional marketing materials boosted parental confidence and enrollment inquiries.
• Successful Launch of Splash & Play: The sub-brand generated excitement and awareness among families looking for safe and engaging recreational activities.
• Cohesive & Recognizable Identity: The integration of educational branding with playful design reinforced the school’s vision for learning through fun.