TEDxKNUST
Case Study: Elevating TEDxKNUST’s Brand Identity & Event Experience
The Challenge
TEDxKNUST, an independently organized TEDx event at Kwame Nkrumah University of Science and Technology (KNUST), Ghana, needed a strong and recognizable brand identity that:
- Aligned with TEDx’s global standards while maintaining a unique, localized presence.
- Created a cohesive event branding experience that captured TED’s spirit of “Ideas Worth Spreading.”
- Provided a visually engaging marketing campaign to increase event attendance and engagement.
With an expected audience of 2,000+ attendees, TEDxKNUST required a comprehensive branding strategy to make the event visually impactful, immersive, and memorable.
The Solution
NKKT Brands developed a powerful brand identity system and implemented event branding solutions that established TEDxKNUST as a premier thought-leadership platform in Ghana.
- Brand Identity Development: Designed a clean, bold, and modern visual identity aligned with TEDx’s official guidelines.
- Event Branding & Signage: Created stage backdrops, banners, registration booths, and directional signage for a seamless attendee experience.
- Marketing & Digital Promotion: Designed social media graphics, speaker posters, and promotional materials to drive engagement and maximize event reach.
- Speaker & Attendee Merchandise: Developed custom-branded t-shirts, lanyards, notebooks, and gift bags for speakers, volunteers, and attendees.
- Cohesive On-Site Branding: Ensured every touchpoint of the event—from entrance to stage visuals—felt professional and on-brand.
The Impact
TEDxKNUST’s new branding and marketing strategy led to a highly successful event, reinforcing its reputation as a leading platform for thought leadership in Ghana.
- Massive Attendance & Engagement: The event drew 2,000+ attendees, establishing itself as one of the largest TEDx events in the region.
- Consistent, Professional Branding: Every visual element aligned with TEDx’s high standards, making TEDxKNUST stand out.
- Increased Visibility & Recognition: The marketing campaign boosted awareness, leading to record ticket sales and strong digital engagement.
- Memorable Event Experience: Attendees enjoyed a seamlessly branded environment, enhancing their overall event participation.